Explore how a data company named Cambridge Analytica came to symbolize the dark side of social media in the wake of the 2016 U.S. presidential election.
Cast & crew
Karim AmerDirector
Jehane NoujaimDirector
Brittany KaiserSelf - Former Dir. of Business Development, Cambridge Analytica
David CarrollSelf - Associate Professor Parsons School of Design
Paul-Olivier DehayeSelf - Founder @PersonalDataIO
Ravi NaikSelf - Data Rights Solicitor%20by%20%E2%80%9ENatalia%20Spivak%E2%80%9D%2C%20licensed%20under%20%E2%80%9ECC%20BY%204.0%E2%80%9D%20(https%3A%2F%2Fcreativecommons.org%2Flicenses%2Fby%2F4.0%2F)%3C%2Fdc%3Arights%3E%3C%2Frdf%3ADescription%3E%3C%2Frdf%3ARDF%3E%3C%2Fmetadata%3E%3Cmask%20id%3D%22viewboxMask%22%3E%3Crect%20width%3D%2280%22%20height%3D%2280%22%20rx%3D%220%22%20ry%3D%220%22%20x%3D%220%22%20y%3D%220%22%20fill%3D%22%23fff%22%20%2F%3E%3C%2Fmask%3E%3Cg%20mask%3D%22url(%23viewboxMask)%22%3E%3Crect%20fill%3D%22%23ffa6e6%22%20width%3D%2280%22%20height%3D%2280%22%20x%3D%220%22%20y%3D%220%22%20%2F%3E%3Cpath%20d%3D%22M19.07%2030.47s1.57-20.23%2021.59-20.23S62.3%2030.55%2062.3%2030.55s9.43-.8%209.43%207.6c0%208.42-9.28%207.13-9.28%207.13S60.9%2067.15%2042.03%2067.15c-21.11%200-23.4-20.8-23.4-20.8s-9%20.72-9.93-6.25c-1.08-8.2%2010.37-9.64%2010.37-9.64%22%20fill%3D%22%23c26450%22%2F%3E%3Cpath%20d%3D%22m64.3%2039.49.46-.41.1-.09c.12-.1-.13.1-.02.02l.24-.17q.5-.35%201.06-.62l.26-.12.05-.02.05-.02.58-.21q.6-.18%201.2-.28c.52-.08.85-.76.7-1.23-.18-.56-.67-.8-1.23-.7a9.3%209.3%200%200%200-4.87%202.43c-.38.36-.4%201.06%200%201.4.4.36%201%20.4%201.4%200zm-51.8-1.16.14.01c-.27-.02-.11-.01-.04%200l.3.05.52.14.28.09.12.05c.02%200%20.22.09.06.02-.14-.1%200-.04.03-.03l.15.06.26.13.47.3.27.22q.47.38.83.83c.33.4%201.07.37%201.41%200%20.4-.43.36-.98%200-1.4a7.3%207.3%200%200%200-4.84-2.53c-.52-.06-1.02.5-1%201%20.03.59.44.94%201%201m18.3-1.9v4.54c0%20.52.46%201.02%201%201s1-.44%201-1V36.4c0-.52-.46-1.02-1-1s-1%20.44-1%201M49.2%2036l-.15%204.81a1%201%200%200%200%201%201c.56-.02.98-.44%201-1l.15-4.8a1%201%200%200%200-1-1%201%201%200%200%200-1%201%22%20fill%3D%22black%22%2F%3E%3Cpath%20d%3D%22M30.5%2032.66q.36-.4.77-.76l.09-.08.04-.03c-.12.09%200%200%20.02%200l.12-.1.45-.3.44-.25.24-.12.14-.06c.03-.01.16-.07.02%200l.05-.02.1-.04.26-.1.55-.15c.5-.12.86-.73.7-1.23s-.7-.83-1.23-.7a8%208%200%200%200-4.17%202.52c-.34.4-.42%201.03%200%201.4.38.36%201.05.43%201.41%200m18.4-1.87q.9.15%201.8.43l.4.15.25.09.06.02-.06-.03c.02.04.19.08.23.1l.17.08.46.23c.46.25%201.1.13%201.37-.36.26-.5.13-1.1-.36-1.37a12%2012%200%200%200-3.8-1.3c-.28-.03-.52-.04-.77.1a1%201%200%200%200-.46.6c-.1.49.15%201.15.7%201.24zM36.4%2047.12a17%2017%200%200%201%2011.35-.1c1.22.4%201.74-1.52.53-1.94a18.8%2018.8%200%200%200-12.4.1c-.5.19-.86.69-.7%201.24.12.49.71.88%201.22.7%22%20fill%3D%22black%22%2F%3E%3Cpath%20d%3D%22M17.34%2030.1s.5%206.2%201.86%205.62%202.73-11.1%202.73-11.1%2015.58-7.21%2037.2%200c0%200%20.19%209.54%201.56%209.93%201.34.4%202.64-4.37%202.64-4.37S63.6%208.45%2040.32%208.56c-22.1.1-22.98%2021.54-22.98%2021.54%22%20fill%3D%22%23ff543d%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E)
Julian WheatlandSelf - Former COO/CFO Cambridge Analytica/SCL%20by%20%E2%80%9ENatalia%20Spivak%E2%80%9D%2C%20licensed%20under%20%E2%80%9ECC%20BY%204.0%E2%80%9D%20(https%3A%2F%2Fcreativecommons.org%2Flicenses%2Fby%2F4.0%2F)%3C%2Fdc%3Arights%3E%3C%2Frdf%3ADescription%3E%3C%2Frdf%3ARDF%3E%3C%2Fmetadata%3E%3Cmask%20id%3D%22viewboxMask%22%3E%3Crect%20width%3D%2280%22%20height%3D%2280%22%20rx%3D%220%22%20ry%3D%220%22%20x%3D%220%22%20y%3D%220%22%20fill%3D%22%23fff%22%20%2F%3E%3C%2Fmask%3E%3Cg%20mask%3D%22url(%23viewboxMask)%22%3E%3Crect%20fill%3D%22%23619eff%22%20width%3D%2280%22%20height%3D%2280%22%20x%3D%220%22%20y%3D%220%22%20%2F%3E%3Cpath%20d%3D%22M19.07%2030.47s1.57-20.23%2021.59-20.23S62.3%2030.55%2062.3%2030.55s9.43-.8%209.43%207.6c0%208.42-9.28%207.13-9.28%207.13S60.9%2067.15%2042.03%2067.15c-21.11%200-23.4-20.8-23.4-20.8s-9%20.72-9.93-6.25c-1.08-8.2%2010.37-9.64%2010.37-9.64%22%20fill%3D%22%23ffd6c0%22%2F%3E%3Cpath%20d%3D%22m64.3%2039.49.46-.41.1-.09c.12-.1-.13.1-.02.02l.24-.17q.5-.35%201.06-.62l.26-.12.05-.02.05-.02.58-.21q.6-.18%201.2-.28c.52-.08.85-.76.7-1.23-.18-.56-.67-.8-1.23-.7a9.3%209.3%200%200%200-4.87%202.43c-.38.36-.4%201.06%200%201.4.4.36%201%20.4%201.4%200zm-51.8-1.16.14.01c-.27-.02-.11-.01-.04%200l.3.05.52.14.28.09.12.05c.02%200%20.22.09.06.02-.14-.1%200-.04.03-.03l.15.06.26.13.47.3.27.22q.47.38.83.83c.33.4%201.07.37%201.41%200%20.4-.43.36-.98%200-1.4a7.3%207.3%200%200%200-4.84-2.53c-.52-.06-1.02.5-1%201%20.03.59.44.94%201%201m18.3-1.9v4.54c0%20.52.46%201.02%201%201s1-.44%201-1V36.4c0-.52-.46-1.02-1-1s-1%20.44-1%201M49.2%2036l-.15%204.81a1%201%200%200%200%201%201c.56-.02.98-.44%201-1l.15-4.8a1%201%200%200%200-1-1%201%201%200%200%200-1%201%22%20fill%3D%22black%22%2F%3E%3Cpath%20d%3D%22M27.86%2043.79c2.41%209.29%2015.16%2012.28%2022.34%206.67a14%2014%200%200%200%204.7-7.22c.36-1.24-1.57-1.77-1.93-.53-1.24%204.23-4.33%207.39-8.68%208.33-3.77.8-8.03-.1-11.05-2.52a10%2010%200%200%201-3.45-5.26c-.34-1.25-2.27-.72-1.95.53%22%20fill%3D%22black%22%2F%3E%3Cpath%20d%3D%22m23.63%2027.26%2032.94-.95%201.16%2032.12%2013.57-.19s10.17-16.35-3.2-37.07C53.77-1.04%2016.07%207.11%209.3%2028.77c-6.11%2019.5%201.92%2030.04%201.92%2030.04l13.76.19-1.36-31.75z%22%20fill%3D%22%23ff543d%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E)
Carole CadwalladrSelf - Investigative Journalist for The Guardian%20by%20%E2%80%9ENatalia%20Spivak%E2%80%9D%2C%20licensed%20under%20%E2%80%9ECC%20BY%204.0%E2%80%9D%20(https%3A%2F%2Fcreativecommons.org%2Flicenses%2Fby%2F4.0%2F)%3C%2Fdc%3Arights%3E%3C%2Frdf%3ADescription%3E%3C%2Frdf%3ARDF%3E%3C%2Fmetadata%3E%3Cmask%20id%3D%22viewboxMask%22%3E%3Crect%20width%3D%2280%22%20height%3D%2280%22%20rx%3D%220%22%20ry%3D%220%22%20x%3D%220%22%20y%3D%220%22%20fill%3D%22%23fff%22%20%2F%3E%3C%2Fmask%3E%3Cg%20mask%3D%22url(%23viewboxMask)%22%3E%3Crect%20fill%3D%22%23ffa6e6%22%20width%3D%2280%22%20height%3D%2280%22%20x%3D%220%22%20y%3D%220%22%20%2F%3E%3Cpath%20d%3D%22M19.07%2030.47s1.57-20.23%2021.59-20.23S62.3%2030.55%2062.3%2030.55s9.43-.8%209.43%207.6c0%208.42-9.28%207.13-9.28%207.13S60.9%2067.15%2042.03%2067.15c-21.11%200-23.4-20.8-23.4-20.8s-9%20.72-9.93-6.25c-1.08-8.2%2010.37-9.64%2010.37-9.64%22%20fill%3D%22%23c26450%22%2F%3E%3Cpath%20d%3D%22m64.3%2039.49.46-.41.1-.09c.12-.1-.13.1-.02.02l.24-.17q.5-.35%201.06-.62l.26-.12.05-.02.05-.02.58-.21q.6-.18%201.2-.28c.52-.08.85-.76.7-1.23-.18-.56-.67-.8-1.23-.7a9.3%209.3%200%200%200-4.87%202.43c-.38.36-.4%201.06%200%201.4.4.36%201%20.4%201.4%200zm-51.8-1.16.14.01c-.27-.02-.11-.01-.04%200l.3.05.52.14.28.09.12.05c.02%200%20.22.09.06.02-.14-.1%200-.04.03-.03l.15.06.26.13.47.3.27.22q.47.38.83.83c.33.4%201.07.37%201.41%200%20.4-.43.36-.98%200-1.4a7.3%207.3%200%200%200-4.84-2.53c-.52-.06-1.02.5-1%201%20.03.59.44.94%201%201m18.3-1.9v4.54c0%20.52.46%201.02%201%201s1-.44%201-1V36.4c0-.52-.46-1.02-1-1s-1%20.44-1%201M49.2%2036l-.15%204.81a1%201%200%200%200%201%201c.56-.02.98-.44%201-1l.15-4.8a1%201%200%200%200-1-1%201%201%200%200%200-1%201%22%20fill%3D%22black%22%2F%3E%3Cpath%20d%3D%22m35.05%2046.19-.5.03c-1.29.07-1.3%202.04%200%202l13.82-.4c1.28-.03%201.29-2.03%200-2l-13.83.4v2l.5-.03c1.29-.07%201.3-2.07%200-2%22%20fill%3D%22black%22%2F%3E%3Cpath%20d%3D%22M59.48%2013.61s4.16-4.36%207.25-.75c3.29%203.86-2.45%207.15-2.45%207.15%200%20.05%206.05%2012.66%203.62%2011.58-2.12-.94-7.86%203.25-7.86%203.25l-3.2-17.41-30.5.75-5.83%2016.38c.05%200-3.5-3.86-6.1-2.73s-.63-5.66%203.5-12.62c0%200-5-3.01-2.53-6.21%203-3.92%207.06-.47%207.06-.47s7.53-5.27%2019.39-5.27%2017.69%206.4%2017.69%206.4%22%20fill%3D%22%231d5dff%22%2F%3E%3Cpath%20d%3D%22m20.38%209.89-8.61%2010.98c-.33.42-.41%201%200%201.41.35.35%201.08.43%201.41%200l8.61-10.98c.33-.42.41-1%200-1.41-.35-.35-1.08-.43-1.41%200m39.04.58q4.98%207.08%2010.28%2013.9c.33.43%201.06.34%201.4%200%20.44-.42.34-1%20.01-1.41a356%20356%200%200%201-9.97-13.5c-.73-1.04-2.47-.05-1.73%201z%22%20fill%3D%22%231d5dff%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E)
Christopher WileySelf - Former Cambridge Analytica Employee and Whistleblower%20by%20%E2%80%9ENatalia%20Spivak%E2%80%9D%2C%20licensed%20under%20%E2%80%9ECC%20BY%204.0%E2%80%9D%20(https%3A%2F%2Fcreativecommons.org%2Flicenses%2Fby%2F4.0%2F)%3C%2Fdc%3Arights%3E%3C%2Frdf%3ADescription%3E%3C%2Frdf%3ARDF%3E%3C%2Fmetadata%3E%3Cmask%20id%3D%22viewboxMask%22%3E%3Crect%20width%3D%2280%22%20height%3D%2280%22%20rx%3D%220%22%20ry%3D%220%22%20x%3D%220%22%20y%3D%220%22%20fill%3D%22%23fff%22%20%2F%3E%3C%2Fmask%3E%3Cg%20mask%3D%22url(%23viewboxMask)%22%3E%3Crect%20fill%3D%22%23619eff%22%20width%3D%2280%22%20height%3D%2280%22%20x%3D%220%22%20y%3D%220%22%20%2F%3E%3Cpath%20d%3D%22M19.07%2030.47s1.57-20.23%2021.59-20.23S62.3%2030.55%2062.3%2030.55s9.43-.8%209.43%207.6c0%208.42-9.28%207.13-9.28%207.13S60.9%2067.15%2042.03%2067.15c-21.11%200-23.4-20.8-23.4-20.8s-9%20.72-9.93-6.25c-1.08-8.2%2010.37-9.64%2010.37-9.64%22%20fill%3D%22%23c26450%22%2F%3E%3Cpath%20d%3D%22m64.3%2039.49.46-.41.1-.09c.12-.1-.13.1-.02.02l.24-.17q.5-.35%201.06-.62l.26-.12.05-.02.05-.02.58-.21q.6-.18%201.2-.28c.52-.08.85-.76.7-1.23-.18-.56-.67-.8-1.23-.7a9.3%209.3%200%200%200-4.87%202.43c-.38.36-.4%201.06%200%201.4.4.36%201%20.4%201.4%200zm-51.8-1.16.14.01c-.27-.02-.11-.01-.04%200l.3.05.52.14.28.09.12.05c.02%200%20.22.09.06.02-.14-.1%200-.04.03-.03l.15.06.26.13.47.3.27.22q.47.38.83.83c.33.4%201.07.37%201.41%200%20.4-.43.36-.98%200-1.4a7.3%207.3%200%200%200-4.84-2.53c-.52-.06-1.02.5-1%201%20.03.59.44.94%201%201m18.3-1.9v4.54c0%20.52.46%201.02%201%201s1-.44%201-1V36.4c0-.52-.46-1.02-1-1s-1%20.44-1%201M49.2%2036l-.15%204.81a1%201%200%200%200%201%201c.56-.02.98-.44%201-1l.15-4.8a1%201%200%200%200-1-1%201%201%200%200%200-1%201%22%20fill%3D%22black%22%2F%3E%3Cpath%20d%3D%22M32.92%2049.45c1.24-2.82%204.75-4.07%207.63-4.27%203.08-.2%206.1.67%208.56%202.52%201.03.77%202.03-.96%201-1.73a14.5%2014.5%200%200%200-10.1-2.75c-3.36.36-7.37%201.9-8.82%205.21-.5%201.17%201.2%202.2%201.73%201zm15.8-19.37q.15-.33.36-.6l-.16.2q.25-.34.58-.6l-.2.17q.33-.25.71-.41l-.24.1q.37-.15.75-.21l-.27.04s.1%200%20.15-.02q.4-.02.7-.3a1%201%200%200%200%20.3-.7c-.01-.25-.1-.53-.3-.71s-.44-.32-.7-.3a4.1%204.1%200%200%200-3.42%202.3c-.1.27-.18.5-.1.79.06.23.24.48.46.6q.36.2.77.1c.23-.08.5-.23.6-.46zM31.65%2028.9l.18.03-.27-.04q.57.08%201.09.3l-.24-.1q.53.22.98.57l-.2-.16q.34.27.63.59c.16.2.47.29.7.29s.55-.1.72-.29c.4-.42.37-.99%200-1.41q-.65-.73-1.52-1.2a6%206%200%200%200-2.07-.59%201%201%200%200%200-1%201c0%20.25.1.53.3.71q.3.27.7.29z%22%20fill%3D%22black%22%2F%3E%3Cpath%20d%3D%22M20.23%2032.43s13.74%2023.53%203.86%2028.24C12.83%2066.03%202.59%2050.96%203.9%2039.72s10.94-16.35%2010.94-16.35-.58-9.5%209.2-15.04%2016.64.44%2016.64.44%208.06-5.9%2015.5-1.37c7.46%204.53%207.26%2014.68%207.26%2014.68s13.74-.56%2013.65%2016.47c-.08%2015.17-10.03%2022.94-16.8%2021.6-10.48-2.07%201.24-29.22%201.24-29.22s-14.4%201.04-20.14-9.75c0%200-4%205.95-9.7%208.62a32%2032%200%200%201-11.46%202.64z%22%20fill%3D%22%231d5dff%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E)
Paul HilderSelf - Writer/Political Technologist
